Topics

Partnering

Service revenue

Donation strategies

• Distributed fundraising
• Direct mail and pitch letters - purpose is to introduce phone call, which is itself the ask (see BionicToad)
• Network marketing
• Dean campaign technique of community building (Peanut farmers for Dean - abdicating your role to your supporters)
  • Difficult balance between being a blank slate and empowering people
  • House parties, Meetup easier to organize
• Angels

Advertising

Infrastructure funding

• Operating funding
• Technology infrastructure

Participants

David, Gina, Ray, Peter, Tim, Todd, Bill, Lisa, Kaliya, Oliver

CivicSpace and CiviCRM experience

Funders don't naturally care about technology for nonprofits

Architecture needs vs. privacy needs

Big money isn't attracted to nonprofits unless they are already the leader

Other experiences

Advertising - brand versus ??

• Care2's example of a targeted campaign to get citizens involved
• Google Ads are underutilized by nonprofits
• Useful for reaching specific populations (e.g. spanish speakers)

Successful orgs have

• Community
• Authenticity
• Filter out what works by trying lots of things

Empowering supporters to raise funds for your org

Analogy to vendor relationship management

Analogy to DonorsChoose.com for political candidates (e.g. ActBlue)

Allison Fine, Momentum

Need better technology in many areas

Orgs with large budgets don't have/spend resources for technology development

ATTAC has an open source database

People underappreciate the difference between a single-org application and a general one

Hard for progressives to see idea that technology is political - need technology that is part of the movements is is designed to serve

Orgs have to grow to accept the process rather than the particular result - e.g. CiviCRM trying to compete with corporate database software

Orgs need something that works, first of all